:root{
    --paper:#F7F1E5;
    --paper-deep:#EFE6D4;
    --ink:#1A1610;
    --ink-soft:#4A4238;
    --copper:#C24E1E;
    --copper-deep:#9C3D14;
    --pine:#2F5D3F;
    --line:rgba(26,22,16,.14);
    --ff-display:'Fraunces', Georgia, serif;
    --ff-body:'Schibsted Grotesk', 'Segoe UI', sans-serif;
    --ease:cubic-bezier(.22,1,.36,1);
  }
  *{margin:0;padding:0;box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    font-family:var(--ff-body);
    background:var(--paper);
    color:var(--ink);
    line-height:1.6;
    overflow-x:hidden;
  }
  /* grain papier */
  body::before{
    content:"";position:fixed;inset:0;pointer-events:none;z-index:9999;opacity:.5;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.035 0'/%3E%3C/filter%3E%3Crect width='120' height='120' filter='url(%23n)'/%3E%3C/svg%3E");
  }
  img{max-width:100%;display:block;}
  a{color:inherit;text-decoration:none;}
  ul{list-style:none;}
  h1,h2,h3{font-family:var(--ff-display);font-weight:600;line-height:1.06;letter-spacing:-.015em;}
  [style*="--ff-display"],h1,h2,h3,.logo,.strip span,.proof-cell .num,.p-card .k,.offer .idx,.step .n,.price-card .amount,.faq-q,.callout .k{font-variant-ligatures:none;font-feature-settings:"liga" 0,"dlig" 0,"hlig" 0,"clig" 0;}
  .container{max-width:1180px;margin:0 auto;padding:0 28px;}
  section{position:relative;}
  ::selection{background:var(--copper);color:var(--paper);}

  .eyebrow{
    display:inline-flex;align-items:center;gap:10px;
    font-size:.78rem;font-weight:700;letter-spacing:.16em;text-transform:uppercase;
    color:var(--copper-deep);margin-bottom:22px;
  }
  .eyebrow::before{content:"";width:34px;height:2px;background:var(--copper);}

  .reveal{opacity:0;transform:translateY(26px);transition:opacity .8s var(--ease),transform .8s var(--ease);}
  .reveal.in{opacity:1;transform:none;}

  .btn{
    display:inline-flex;align-items:center;gap:10px;
    font-family:var(--ff-body);font-weight:700;font-size:1rem;
    padding:16px 30px;border-radius:4px;border:2px solid var(--ink);
    transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .25s,color .25s;
    cursor:pointer;
  }
  .btn-primary{background:var(--ink);color:var(--paper);box-shadow:4px 4px 0 var(--copper);}
  .btn-primary:hover{transform:translate(-2px,-2px);box-shadow:7px 7px 0 var(--copper);}
  .btn-ghost{background:transparent;color:var(--ink);}
  .btn-ghost:hover{background:var(--ink);color:var(--paper);}

  /* ---------- HEADER ---------- */
  header{
    position:fixed;top:0;left:0;right:0;z-index:100;
    background:color-mix(in srgb, var(--paper) 88%, transparent);
    backdrop-filter:blur(10px);
    border-bottom:1px solid var(--line);
  }
  .nav{display:flex;align-items:center;justify-content:space-between;height:72px;}
  .logo{font-family:var(--ff-display);font-weight:700;font-size:1.45rem;letter-spacing:-.02em;}
  .logo .dot{color:var(--copper);}
  .nav-links{display:flex;gap:34px;font-size:.95rem;font-weight:600;}
  .nav-links a{position:relative;padding:4px 0;}
  .nav-links a::after{content:"";position:absolute;left:0;bottom:0;width:0;height:2px;background:var(--copper);transition:width .3s var(--ease);}
  .nav-links a:hover::after{width:100%;}
  .nav-cta{border-width:2px;padding:10px 20px;font-size:.9rem;}
  .burger{display:none;background:none;border:none;cursor:pointer;flex-direction:column;gap:5px;padding:8px;}
  .burger span{width:26px;height:2.5px;background:var(--ink);transition:.3s var(--ease);}

  /* ---------- HERO ---------- */
  .hero{padding:170px 0 90px;overflow:hidden;}
  .hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:60px;align-items:center;}
  .hero h1{font-size:clamp(2.5rem,5.4vw,4.3rem);margin-bottom:26px;}
  .hero h1 em{font-style:italic;color:var(--copper);}
  .hero .lede{font-size:1.22rem;color:var(--ink-soft);max-width:34em;margin-bottom:36px;}
  .hero-ctas{display:flex;gap:16px;flex-wrap:wrap;}
  .hero-note{margin-top:18px;font-size:.85rem;color:var(--ink-soft);}

  /* mockup conversation IA */
  .chat-card{
    background:#FFFDF8;border:2px solid var(--ink);border-radius:14px;
    box-shadow:8px 8px 0 var(--paper-deep), 8px 8px 0 1px var(--line);
    padding:26px;max-width:430px;margin-left:auto;
    transform:rotate(1.4deg);
  }
  .chat-head{display:flex;align-items:center;gap:10px;padding-bottom:14px;border-bottom:1px solid var(--line);margin-bottom:18px;}
  .chat-head .orb{width:26px;height:26px;border-radius:50%;background:conic-gradient(from 40deg,var(--copper),#E8A87C,var(--pine),var(--copper));}
  .chat-head span{font-weight:700;font-size:.92rem;}
  .chat-head .tag{margin-left:auto;font-size:.7rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);border:1px solid var(--line);border-radius:99px;padding:3px 10px;}
  .bubble{max-width:88%;padding:12px 16px;border-radius:12px;font-size:.93rem;margin-bottom:14px;line-height:1.5;}
  .bubble.user{background:var(--paper-deep);margin-left:auto;border-bottom-right-radius:3px;font-weight:600;}
  .bubble.ai{background:transparent;border:1.5px solid var(--line);border-bottom-left-radius:3px;}
  .bubble.ai strong{color:var(--copper-deep);}
  .bubble .cursor{display:inline-block;width:8px;height:15px;background:var(--copper);vertical-align:-2px;animation:blink 1s steps(1) infinite;}
  @keyframes blink{50%{opacity:0;}}
  .chat-punch{
    margin-top:6px;padding-top:14px;border-top:1px dashed var(--line);
    font-size:.88rem;font-weight:700;color:var(--copper-deep);display:flex;gap:8px;align-items:flex-start;
  }

  /* ---------- BANDE MARQUEE ---------- */
  .strip{background:var(--ink);color:var(--paper);padding:14px 0;overflow:hidden;transform:rotate(-.5deg) scale(1.02);}
  .strip-track{display:flex;gap:48px;white-space:nowrap;animation:scroll 26s linear infinite;width:max-content;}
  .strip span{font-family:var(--ff-display);font-style:italic;font-size:1.05rem;display:flex;align-items:center;gap:48px;}
  .strip .sep{color:var(--copper);font-style:normal;}
  @keyframes scroll{to{transform:translateX(-50%);}}

  /* ---------- PREUVES CHIFFRÉES ---------- */
  .proof{padding:110px 0 90px;}
  .proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;background:var(--line);border:2px solid var(--ink);border-radius:12px;overflow:hidden;}
  .proof-cell{background:var(--paper);padding:38px 30px;}
  .proof-cell .num{font-family:var(--ff-display);font-size:3rem;font-weight:700;color:var(--copper);line-height:1;}
  .proof-cell .lbl{font-weight:700;margin:10px 0 6px;}
  .proof-cell .src{font-size:.78rem;color:var(--ink-soft);}
  .proof-foot{margin-top:16px;font-size:.85rem;color:var(--ink-soft);max-width:52em;}

  /* ---------- LE PROBLÈME ---------- */
  .problem{padding:90px 0;background:var(--paper-deep);border-top:2px solid var(--ink);border-bottom:2px solid var(--ink);}
  .problem h2{font-size:clamp(2rem,4vw,3rem);max-width:16em;margin-bottom:22px;}
  .problem .lede{font-size:1.15rem;color:var(--ink-soft);max-width:38em;margin-bottom:50px;}
  .problem-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;}
  .p-card{background:var(--paper);border:2px solid var(--ink);border-radius:10px;padding:30px 26px;box-shadow:5px 5px 0 rgba(26,22,16,.12);transition:transform .3s var(--ease),box-shadow .3s var(--ease);}
  .p-card:hover{transform:translate(-3px,-3px);box-shadow:8px 8px 0 rgba(26,22,16,.16);}
  .p-card .k{font-family:var(--ff-display);font-size:1.25rem;font-weight:700;margin-bottom:10px;display:flex;gap:10px;align-items:baseline;}
  .p-card .k::before{content:"→";color:var(--copper);}
  .p-card p{font-size:.95rem;color:var(--ink-soft);}

  /* ---------- 3 OFFRES ---------- */
  .offers{padding:110px 0;}
  .offers h2{font-size:clamp(2rem,4vw,3rem);margin-bottom:14px;}
  .offers .lede{color:var(--ink-soft);font-size:1.12rem;max-width:36em;margin-bottom:56px;}
  .offer-list{display:grid;gap:0;border-top:2px solid var(--ink);}
  .offer{
    display:grid;grid-template-columns:90px 1fr 1.2fr auto;gap:30px;align-items:center;
    padding:40px 10px;border-bottom:2px solid var(--ink);transition:background .3s;
  }
  .offer:hover{background:#FFFDF8;}
  .offer .idx{font-family:var(--ff-display);font-style:italic;font-size:2rem;color:var(--copper);}
  .offer h3{font-size:1.7rem;}
  .offer .sub{font-size:.85rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft);margin-top:6px;}
  .offer p{color:var(--ink-soft);font-size:.98rem;}
  .offer .go{font-weight:800;font-size:1.4rem;color:var(--copper);transition:transform .3s var(--ease);}
  .offer:hover .go{transform:translateX(8px);}

  /* ---------- MÉTHODE ---------- */
  .method{padding:100px 0;background:var(--ink);color:var(--paper);}
  .method .eyebrow{color:#E8A87C;}
  .method h2{font-size:clamp(2rem,4vw,3rem);margin-bottom:56px;max-width:18em;}
  .steps{display:grid;grid-template-columns:repeat(4,1fr);gap:26px;}
  .step{border-top:2px solid rgba(247,241,229,.25);padding-top:22px;}
  .step .n{font-family:var(--ff-display);font-style:italic;font-size:1.1rem;color:#E8A87C;}
  .step .d{font-size:.75rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:rgba(247,241,229,.55);margin:4px 0 12px;}
  .step h3{font-size:1.3rem;margin-bottom:10px;}
  .step p{font-size:.92rem;color:rgba(247,241,229,.75);}

  /* ---------- COMPARATIF ---------- */
  .versus{padding:110px 0;}
  .versus h2{font-size:clamp(2rem,4vw,3rem);margin-bottom:56px;max-width:18em;}
  .vs-grid{display:grid;grid-template-columns:1fr 1fr;gap:30px;}
  .vs-col{border:2px solid var(--ink);border-radius:12px;padding:36px 32px;}
  .vs-col.them{background:var(--paper-deep);opacity:.85;}
  .vs-col.us{background:#FFFDF8;box-shadow:8px 8px 0 var(--copper);}
  .vs-col h3{font-size:1.35rem;margin-bottom:22px;padding-bottom:16px;border-bottom:1px solid var(--line);}
  .vs-col li{display:flex;gap:12px;margin-bottom:14px;font-size:.97rem;align-items:flex-start;}
  .vs-col.them li::before{content:"✕";color:#A33;font-weight:800;flex-shrink:0;}
  .vs-col.us li::before{content:"✓";color:var(--pine);font-weight:800;flex-shrink:0;}

  /* ---------- TARIFS ---------- */
  .pricing{padding:100px 0;background:var(--paper-deep);border-top:2px solid var(--ink);}
  .pricing h2{font-size:clamp(2rem,4vw,3rem);margin-bottom:12px;}
  .pricing .lede{color:var(--ink-soft);margin-bottom:50px;max-width:36em;}
  .price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;align-items:stretch;}
  .price-card{background:var(--paper);border:2px solid var(--ink);border-radius:12px;padding:36px 30px;display:flex;flex-direction:column;transition:transform .3s var(--ease),box-shadow .3s var(--ease);}
  .price-card:hover{transform:translateY(-6px);box-shadow:0 14px 0 -6px var(--copper);}
  .price-card.star{background:var(--ink);color:var(--paper);position:relative;}
  .price-card.star .badge{position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--copper);color:var(--paper);font-size:.72rem;font-weight:800;letter-spacing:.12em;text-transform:uppercase;padding:6px 16px;border-radius:99px;}
  .price-card h3{font-size:1.3rem;margin-bottom:6px;}
  .price-card .for{font-size:.85rem;color:var(--ink-soft);margin-bottom:20px;}
  .price-card.star .for{color:rgba(247,241,229,.65);}
  .price-card .amount{font-family:var(--ff-display);font-size:2.6rem;font-weight:700;}
  .price-card .amount small{font-size:1rem;font-family:var(--ff-body);font-weight:600;}
  .price-card ul{margin:22px 0 28px;flex:1;}
  .price-card li{display:flex;gap:10px;font-size:.92rem;margin-bottom:11px;align-items:flex-start;}
  .price-card li::before{content:"✓";color:var(--copper);font-weight:800;flex-shrink:0;}
  .price-card.star li::before{color:#E8A87C;}
  .price-note{margin-top:26px;font-size:.85rem;color:var(--ink-soft);}

  /* ---------- FAQ ---------- */
  .faq{padding:110px 0;}
  .faq h2{font-size:clamp(2rem,4vw,3rem);margin-bottom:50px;}
  .faq-item{border-bottom:2px solid var(--ink);}
  .faq-item:first-of-type{border-top:2px solid var(--ink);}
  .faq-q{width:100%;background:none;border:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:26px 6px;font-family:var(--ff-display);font-size:1.28rem;font-weight:600;text-align:left;color:var(--ink);}
  .faq-q .ic{font-size:1.6rem;color:var(--copper);transition:transform .35s var(--ease);flex-shrink:0;}
  .faq-item.open .faq-q .ic{transform:rotate(45deg);}
  .faq-a{max-height:0;overflow:hidden;transition:max-height .45s var(--ease);}
  .faq-a p{padding:0 6px 26px;color:var(--ink-soft);max-width:52em;}

  /* ---------- CTA FINAL ---------- */
  .final{padding:120px 0;background:var(--ink);color:var(--paper);text-align:center;}
  .final h2{font-size:clamp(2.2rem,5vw,3.6rem);max-width:17em;margin:0 auto 20px;}
  .final h2 em{font-style:italic;color:#E8A87C;}
  .final p{color:rgba(247,241,229,.7);max-width:36em;margin:0 auto 40px;font-size:1.1rem;}
  .final .btn-primary{background:var(--copper);border-color:var(--copper);box-shadow:4px 4px 0 var(--paper);}
  .final .btn-primary:hover{box-shadow:7px 7px 0 var(--paper);}

  footer{padding:40px 0;background:var(--ink);color:rgba(247,241,229,.55);border-top:1px solid rgba(247,241,229,.15);font-size:.85rem;}
  .foot{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;}

  /* ---------- RESPONSIVE ---------- */
  @media (max-width:960px){
    .hero-grid{grid-template-columns:1fr;gap:50px;}
    .chat-card{margin:0 auto;transform:rotate(0);}
    .proof-grid{grid-template-columns:1fr;}
    .problem-grid{grid-template-columns:1fr;}
    .steps{grid-template-columns:1fr 1fr;gap:36px 26px;}
    .vs-grid{grid-template-columns:1fr;}
    .price-grid{grid-template-columns:1fr;}
    .offer{grid-template-columns:50px 1fr;grid-template-rows:auto auto;}
    .offer .go{display:none;}
    .offer p{grid-column:2;}
  }
  @media (max-width:760px){
    .nav-links,.nav-cta{display:none;}
    .burger{display:flex;}
    .nav-links.open{
      display:flex;position:fixed;inset:72px 0 auto 0;background:var(--paper);
      flex-direction:column;padding:30px 28px;gap:22px;border-bottom:2px solid var(--ink);
    }
    .hero{padding-top:130px;}
    .steps{grid-template-columns:1fr;}
  }
/* ═══════════ PAGES INTÉRIEURES ═══════════ */
.page-hero{padding:150px 0 60px;}
.page-hero h1{font-size:clamp(2.2rem,4.6vw,3.4rem);max-width:18em;margin-bottom:20px;}
.page-hero h1 em{font-style:italic;color:var(--copper);}
.page-hero .lede{font-size:1.15rem;color:var(--ink-soft);max-width:38em;}
.crumbs{font-size:.82rem;color:var(--ink-soft);margin-bottom:26px;display:flex;gap:8px;flex-wrap:wrap;}
.crumbs a:hover{color:var(--copper-deep);text-decoration:underline;}
.crumbs .sep{color:var(--copper);}

.tldr{
  background:#FFFDF8;border:2px solid var(--ink);border-left:8px solid var(--copper);
  border-radius:8px;padding:22px 26px;margin:34px 0;font-size:1.05rem;max-width:46em;
}
.tldr strong{color:var(--copper-deep);}
.tldr .lbl{display:block;font-size:.72rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;color:var(--copper-deep);margin-bottom:8px;}

.prose{padding:30px 0 80px;}
.prose h2{font-size:clamp(1.6rem,3vw,2.2rem);margin:56px 0 18px;max-width:22em;}
.prose h3{font-size:1.25rem;margin:34px 0 12px;}
.prose p{max-width:46em;color:var(--ink-soft);margin-bottom:16px;}
.prose p strong{color:var(--ink);}
.prose ul.checks{margin:18px 0 26px;max-width:46em;}
.prose ul.checks li{display:flex;gap:12px;margin-bottom:12px;color:var(--ink-soft);align-items:flex-start;}
.prose ul.checks li::before{content:"✓";color:var(--pine);font-weight:800;flex-shrink:0;}
.prose .src-note{font-size:.8rem;color:var(--ink-soft);margin-top:-8px;margin-bottom:20px;}

.tbl-wrap{overflow-x:auto;margin:26px 0 34px;border:2px solid var(--ink);border-radius:10px;}
table.tbl{width:100%;border-collapse:collapse;font-size:.93rem;min-width:560px;background:var(--paper);}
.tbl th{background:var(--ink);color:var(--paper);text-align:left;padding:13px 16px;font-family:var(--ff-body);font-weight:700;}
.tbl td{padding:13px 16px;border-top:1px solid var(--line);color:var(--ink-soft);vertical-align:top;}
.tbl td:first-child{font-weight:700;color:var(--ink);}

.callout{background:var(--paper-deep);border:2px solid var(--ink);border-radius:10px;padding:24px 28px;margin:30px 0;max-width:46em;}
.callout .k{font-family:var(--ff-display);font-weight:700;margin-bottom:8px;font-size:1.1rem;}
.callout p{margin:0;color:var(--ink-soft);}

.cta-band{background:var(--ink);color:var(--paper);border-radius:14px;padding:44px 40px;margin:70px 0 0;display:flex;justify-content:space-between;align-items:center;gap:26px;flex-wrap:wrap;}
.cta-band h2{font-size:clamp(1.5rem,3vw,2.1rem);max-width:18em;}
.cta-band h2 em{font-style:italic;color:#E8A87C;}
.cta-band .btn-primary{background:var(--copper);border-color:var(--copper);box-shadow:4px 4px 0 var(--paper);white-space:nowrap;}
.cta-band .btn-primary:hover{box-shadow:7px 7px 0 var(--paper);}

.steps-vert{counter-reset:sv;margin:26px 0;max-width:46em;}
.steps-vert li{position:relative;padding:0 0 26px 58px;counter-increment:sv;}
.steps-vert li::before{
  content:counter(sv,decimal-leading-zero);position:absolute;left:0;top:0;
  font-family:var(--ff-display);font-style:italic;font-size:1.3rem;color:var(--copper);font-weight:600;
}
.steps-vert li::after{content:"";position:absolute;left:16px;top:38px;bottom:6px;width:2px;background:var(--line);}
.steps-vert li:last-child::after{display:none;}
.steps-vert h3{margin:0 0 6px;font-size:1.15rem;}
.steps-vert p{margin:0;font-size:.95rem;}

/* ═══════════ CONVICTION ═══════════ */
.conviction{background:var(--ink);color:var(--paper);padding:76px 0;}
.conviction blockquote{max-width:40em;margin:0 auto;text-align:center;}
.conviction .lead{font-family:var(--ff-display);font-style:italic;font-size:clamp(1.7rem,3.6vw,2.6rem);line-height:1.12;font-weight:600;margin-bottom:22px;font-variant-ligatures:none;font-feature-settings:"liga" 0,"dlig" 0,"hlig" 0,"clig" 0;}
.conviction p{font-size:1.12rem;line-height:1.55;color:rgba(247,241,229,.86);margin-bottom:18px;}
.conviction strong{color:var(--paper);}
.conviction .sig{font-size:.98rem;color:rgba(247,241,229,.62);border-top:1px solid rgba(247,241,229,.18);padding-top:20px;margin-top:26px;margin-bottom:0;}

/* ═══════════ FORMULAIRE CONTACT ═══════════ */
.qform{margin:10px 0 0;}
.qform .fld{margin-bottom:18px;}
.qform .fld-row{display:grid;grid-template-columns:1fr 1fr;gap:16px;}
@media(max-width:560px){.qform .fld-row{grid-template-columns:1fr;gap:0;}}
.qform label{display:block;font-weight:600;font-size:.96rem;margin-bottom:7px;color:var(--ink);}
.qform .req{color:var(--copper);}
.qform .opt{color:var(--ink-soft);font-weight:400;font-size:.85rem;}
.qform input[type=text],.qform input[type=email],.qform input[type=tel],.qform select,.qform textarea{
  width:100%;font-family:var(--ff-body);font-size:1rem;color:var(--ink);
  background:#fff;border:1.5px solid var(--line);border-radius:10px;padding:12px 14px;
  transition:border-color .15s var(--ease),box-shadow .15s var(--ease);}
.qform textarea{resize:vertical;min-height:96px;}
.qform input:focus,.qform select:focus,.qform textarea:focus{
  outline:none;border-color:var(--copper);box-shadow:0 0 0 3px rgba(194,78,30,.14);}
.qform input::placeholder,.qform textarea::placeholder{color:#a89e8c;}
.qform select{appearance:none;-webkit-appearance:none;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8'%3E%3Cpath fill='%234A4238' d='M1 1l5 5 5-5'/%3E%3C/svg%3E");
  background-repeat:no-repeat;background-position:right 14px center;padding-right:38px;cursor:pointer;}
.qform .consent{display:flex;gap:10px;align-items:flex-start;font-size:.9rem;line-height:1.45;color:var(--ink-soft);margin:6px 0 4px;font-weight:400;}
.qform .consent input{margin-top:3px;width:16px;height:16px;accent-color:var(--copper);flex:0 0 auto;}
.qform .consent a{color:var(--copper);}
.form-note{margin-top:14px;font-size:.95rem;text-align:center;min-height:1.2em;}
.form-note.ok{color:var(--pine);font-weight:600;}
.form-note.err{color:var(--copper-deep);}